Flodesk Review: Best Email Marketing Software for Nutritionists
Email marketing is a must for online business owners, including dietitians, holistic nutritionists, and health coaches.
The best way to communicate with and nurture your warm leads is through email marketing because you can slide right into their inbox any time you want to share some news!
So it comes as no surprise that a question I often get from my nutritionist clients and online community is, “which email marketing platform should I use?”
There are so many options when it comes to choosing the best email marketing software, from Convertkit, to Mailchimp, to MailerLite and beyond. Each platform has its pros and cons, and it can be hard to know which one is right for you and your nutrition business!
My absolute favourite email marketing platform to recommend for Nutritionists is Flodesk!
In this blog post, I’ll break down the best features of Flodesk and the top reasons why you should be using it in your nutrition business.
Why You Should Use Email Marketing Software
Email marketing is a strategy that should be at the top of your priority list when it comes to marketing your nutrition business.
It provides a direct line of communication between you and your community that allows you to nurture warm leads and increase the potential to convert them into clients.
By consistently sending high value emails, such as educational tips, recipes, client stories, testimonials, and personal content that truly resonates with your subscribers, you position yourself as a go-to expert in your niche and increase your credibility.
Email marketing is also a highly valuable tool when it comes to converting warm and hot leads into clients.
By promoting your services inside each email and encouraging your subscribers to work with you, you will stay top-of-mind and have better success when it comes to converting warm and hot leads into paying clients.
Plus, with the ability to track metrics such as open rates and click rates, you can gain valuable insights into what your audience likes and doesn’t like, and tailor your email marketing strategy to match.
Not to mention, email marketing is also a cost-effective marketing strategy, unlike running ads, hiring a social media manager, or investing in expensive, unnecessary software.
If you’re not yet utilizing the power of email marketing, this should be at the top of your list to help you grow your business!
Benefits of Email Marketing Software for Subscribers
One hesitation you might have when starting your email list is “won’t people just get annoyed with me and unsubscribe?”
While it’s true that some people might sign up for your freebie, receive a few emails, and unsubscribe, that’s ok! Your content and services won’t be a good fit for everyone.
But for your subscribers who are interested in learning more about your business, email marketing can be extremely beneficial!
Here are some ways your emails can have a positive impact on the health and wellness journeys of your subscribers:
Niche-Specific Nutrition Advice: Subscribers can receive in-depth nutrition advice about their specific problem and feel confident that the advice is from a trusted resource.
Exclusive Content and Resources: Subscribers can gain access to content, resources, and discounts that you share only with your email list.
Community Support: Email marketing can foster a sense of community amongst your subscribers, especially if you share more personal information or client stories that resonate with them.
Inspiration and Motivation: By sharing client wins, inspiring quotes, and motivational messages, subscribers can use your emails to help them stay motivated and accountable on their health and wellness journey.
Email marketing is so much more than just selling your services.
It’s about creating an online community of like-minded ideal clients that you can inspire and encourage with your emails!
Why is Flodesk the
Best Email Marketing Software for Nutritionists?
Flodesk is an email marketing platform that offers the ability to design and send on-brand email newsletters to help you grow your business.
You can also create beautiful sales pages, email opt-in forms, and even sell products online with Flodesk’s easy-to-use checkouts!
Here are some of the features Flodesk offers that will help you grow your nutrition business:
Beautiful email templates
Easy email creation
Freebie opt-in pages
Automated email sequences
Simple analytics and metrics
Checkout feature
Over 60 Beautiful Templates
One of the best parts about Flodesk is its email template library.
With over 60 beautiful email templates to choose from, and more being added all the time, Flodesk makes email creation super easy!
Simply choose a template that fits your brand and style, add in your content, and hit send.
You can even customize each template by adding your:
Logo
Branding colours
Branded Fonts
Professional photos
My favourite email template (and also my clients) is the “Share Your News” template that can be used in a round-up style email.
With Flodesk’s easy-to-use block based system for customizing their templates, you can easily drag-and-drop text, photos, spacers, buttons, and countdown timers wherever you need them in your email!
Freebie Opt-In Pages
The easiest way to add people to your email list is to create an opt-in form where people can subscribe.
With Flodesk, you can create beautiful opt-in pages to help attract your ideal client and get them to sign up for your email list!
Flodesk has over 90 form options to choose from, which makes opt-in page creation a breeze.
Here are some other great features of Flodesk’s opt-in pages:
Easily share your opt-in page on social media with a customized link
Embed a ribbon banner form anywhere on your website to collect emails
Link subscribers to certain forms using segments so you know where they came from
Use countdown timers to make your opt-in page engaging
Automated Email Sequences
Worried you’ll have to keep track of sign-ups for your email list and manually send a welcome email to each person?
With Flodesk’s workflows and automated email sequences, you can set up automated emails to go out every single time a new subscriber joins your email list!
I recommend sending out a welcome email when someone joins your list and two follow-up emails to nurture and provide more value to your new subscribers.
You can also create automated email sequences for your:
Waitlists
Program launches
Challenges
Group programs
Simple Analytics and Metrics
If you want to know how well your emails are performing, you’ll want to use an email marketing platform that offers robust analytics and metrics.
Flodesk can track your analytics and metrics for your emails, so you’ll always know how they’re performing and how you can improve your email marketing efforts.
Here are some examples of which analytics and metrics to track and pay attention to for your emails:
Open rate
Click rate
New subscribers demographics
Best day to send emails
Best time of day to send emails
Which subscribers open emails the most
Which workflows perform the best
Opt-in form conversion rates
Which emails perform the best
Analytics and metrics like these are important to help you understand the habits and preferences of your subscribers so you can tailor your email campaigns to match!
Checkout Feature
If you’re looking for an easy and streamlined way to sell digital products in your nutrition business, Flodesk is a great option!
Flodesk Checkout allows you to:
Create beautiful sales and checkout pages
Accept payment online
Deliver your digital product instantly
You can also drive urgency by offering discounts on your products and add upsells right into the checkout.
Even if your sales page has been built out on your website, you can still link to your Flodesk Checkout page for a seamless user experience!
Anyone who buys your digital product can also be automatically added to your email list (if they aren’t already) so you can start nurturing and supporting them even more on their health and wellness journey.
Using Flodesk to Grow Your Nutrition Business
Using an email marketing platform like Flodesk is an amazing way to grow your nutrition business and can be used to:
Grow your email list
Provide education and value to your subscribers
Promote your offerings
Grow Your Email List
I can’t say it enough - your email list is by far one of the most important assets of your nutrition business!
I’ve seen it time and time again….nutritionists focusing their marketing efforts solely on social media, building their community to thousands of followers, only to have Instagram disable their account.
If this were to happen and you didn’t have an email list of leads to fall back on, you would literally have to start marketing your nutrition business from scratch and start from the ground up all over again!
This is why email marketing is so important!
And Flodesk is the perfect platform to start and grow your email list with.
Your audience will only sign up for your email list if they’re interested in what you have to offer, meaning they’re already a ‘warm lead’. So as you grow your email list, you effectively grow your bank of warm leads!
The more warm leads you have, the greater the chance of getting consistent, paying nutrition clients.
But how do you turn warm leads into paying clients? You nurture them with education and value.
Provide Education and Value to Your Subscribers
Step 1 is to promote your freebie and encourage people to join your email list, and Step 2 is to turn those email subscribers into paying clients.
The way to do this is to have an email marketing strategy that provides education and value to your subscribers after they join your list.
Email marketing is the perfect opportunity to showcase yourself as the expert, speak to your subscriber’s pain points, and offer them a solution with free tips, tricks, recipes, and storytelling.
It also allows you to show them your personal side so they can get to know you and also gives your audience insight into what it would be like to work with you.
With Flodesk’s visually appealing templates and easy-to-use design options, all you need to focus on is providing high-quality value in your emails and leave the email design up to the experts!
Promote Your Offerings
While it’s important to provide education and value in your emails, you also want to ensure that you’re consistently promoting your offerings and how people can work with you!
Here are two ways to promote your offerings in your emails:
You can add a call to action to your emails promoting your services
You can send sales emails that outline your services and remind your subscribers how they can work with you
We need to consistently remind our audience how they can work with us, so that they are aware there is a solution to their problem!
Having a good balance of educational/nurturing emails and sales emails will help keep you top-of-mind with your audience!
Inside Flodesk, you can use features such as direct links and buttons to direct your subscribers to work with you.
You can also use features such as countdown timers to add visual appeal and create urgency with limited-time offers, helping you to bring in more clients!
Flodesk Pricing
Flodesk has 3 subscription tiers to choose from, depending on which features you want access to.
The Free plan includes:
Unlimited subscribers
Audience segmentation
Robust analytics
Beautiful templates
Custom fonts
Link in bio
Popup, embedded, and hosted forms
Landing pages
The Email Marketing plan costs $38/mo. and includes everything in the Free plan, plus:
Unlimited emails
Custom layouts
Workflow automation (this is important if you want to deliver your freebie automatically!)
Email scheduler
The E-Commerce plan costs $26/mo. and includes everything in the Free plan and Email Marketing plan, plus:
Unlimited sales pages
Payment processing
Checkout flows
Upsells + bonus offers
Discount codes
Online Payments
Instant online delivery
One of the main reasons I LOVE Flodesk so much is that the cost doesn’t increase as your email list grows (unlike many other email marketing platforms)!
It’s typical for other well-known email marketing platforms to tier their plans based on subscriber number and the cost increases significantly the more subscribers you have.
Flodesk’s pricing never changes, whether you have 100 subscribers or 100,000 subscribers on your list.
Is Flodesk Worth It?
When you take into account Flodesk’s user-friendliness, beautiful designs, easy-to-understand analytics, and flat-rate fee no matter how many subscribers you have, Flodesk is definitely worth the investment to help you grow your nutrition business!
Email marketing is here to stay and can be an incredible way to connect with your community, grow your business, and sign new clients.
Get 50% off your first year with Flodesk!
*Full disclosure: This blog post contains affiliate links, meaning that I’ll receive a commission if you purchase through my link, with no extra cost to you!
Love this blog post? Share it on Pinterest!
