Pivoting Your Niche with Labrini Nutrition
In this episode, Stephanie is talking with Labrini Kianidis who is a Registered Associate Nutritionist who specializes in helping clients transform their skin, body and vitality with the Mediterranean Diet.
Labrini talks about how she was initially nervous to niche down and started her business in a more general niche and slowly pivoted to a skin health niche, with a special interest in acne healing and skin longevity.
She shares her thought process behind pivoting her niche and the exact steps she took to transition her business to a new focus.
In this episode, you’ll learn:
The process of pivoting niches in your business
Exact steps Labrini took to pivot her niche
How she utilizes TikTok to share about her niche and grow her business
How to battle imposter syndrome when pivoting your niche
Links and resources mentioned:
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