Building a Big Brand with Tara McKenna from Zero Waste Collective
In this episode, Stephanie is talking with her friend Tara McKenna, founder of the Zero Waste Collective, all about how she was able to grow her recognizable, international brand and community. Tara shares how her business started by sharing her own zero/low waste lifestyle journey on social media and how she was eventually able to leave her 9-5 job to grow her business.
Tara also shares the journey of what it was like to grow to 400k+ followers on social media, her thoughts about social media metrics/numbers, and the journey that led her to writing her first book, Don’t Be Trashy. She also shares the avenues that her book has opened up for her and what’s next in store for her business.
This is a must-listen to episode if you want a look behind the curtains of a successful business and brand!
In today’s episode, you’ll learn:
How Tara turned what she was sharing on social media into a profitable brand and business
Tara’s thoughts on social media metrics/numbers and if they matter in growing a successful business
How she was able to grow a recognizable and trustworthy brand
The steps she took to write and launch her new book, Don’t Be Trashy
Why it’s important to pivot in your business and find what feels best
Links and resources mentioned:
Grab your copy of Don’t Be Trashy
Learn more about Zero Waste Collective here
Follow Zero Waste Collective on Instagram
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