One of the most common misconceptions I see amongst new nutritionists is that they 1) don’t think that growing an email list is something they need to think about at the start of their business, or that 2) they think they don’t need an email list at all.

I know it might seem pointless to have an email list when you have little to no audience, but trust me when I say that this can’t be any further from the truth!

If you want to get in front of your dream clients and start signing them consistently in your nutrition business, then one of the easiest and best ways to do that is with a Nutritionist Email List!

Utilizing an email list is one of the most important methods of marketing for nutritionists.

Think of your email list as the biggest asset of your nutrition business. The bigger this asset becomes, the more success you will have! That’s why creating and growing an email list is so crucial for the success of your nutrition business.

So let’s break it down and learn How to Grow Your Nutritionist Email List Effortlessly!

Inside my online course, Launch Your Nutrition Biz, I teach you everything you need to know about starting your email list and building a solid community of ideal clients. Learn how to set up your email list, engage with your community, and grow your list with easy-to-implement strategies inside the course! Learn more here!

Why Creating A Nutritionist Email List Is A Must

Creating and growing an email list is a game changer for nutritionists. It allows you to nurture leads, share valuable content, and establish yourself as a trusted authority and expert within your niche.

Imagine having a direct line to ideal clients that are genuinely interested in your services - that’s the power of your email list!

An email list offers a more targeted approach to marketing than social media, fosters long-term relationships with your dream clients, and fuels your marketing efforts, similar to how a coach email list or mental health professionals email list empowers those industries.

By consistently providing value through your email newsletters, you’ll keep your name top-of-mind and convert those leads into paying clients.

First You’ll Need A Lead Magnet

Building a Nutritionist Email List is a must for fostering long-term client relationships and promoting your services, but in order to attract ideal clients to your list, you’ll need an irresistible lead magnet or freebie.

A lead magnet is a free resource that provides value to your ideal client in exchange for their email address.

Some examples of lead magnets that a nutritionist might offer include:

Downloadable meal plan
Guide to healthy swaps at the grocery store
Cheat sheet for mindful eating
Recipe bundle
Pre-recorded nutrition workshop

Remember to tailor your lead magnet to your specific niche and what your ideal client really wants (not just what you think they need). This valuable way of marketing for health coaches and nutritionists establishes you as an expert and keeps you top-of-mind.

Your lead magnet can also show your specific approach in how you help your ideal client solve the problem they’re experiencing.

Using Social Media to Build Your Email List

Social media is a powerful tool to connect with your ideal clients, but it can be difficult to nurture long-term relationships on social media platforms.

Your email list allows you to share valuable content with your ideal clients right to their inbox, and cultivate deeper connections with them by getting more personal and speaking directly to their pain points.

By strategically integrating your email list in your social media platforms, like Facebook and Instagram, you can use calls-to-action in your content marketing to drive traffic to your opt-in forms or promote exclusive content for subscribers.

Remember that consistency is key in marketing for health coaches and nutritionists. Your ideal clients need to see a message at least 7 times on average before committing to working with you! So don’t shy away from repeating yourself.

By regularly providing valuable information with the same messaging through email newsletters, you’ll establish yourself as a trusted authority in your niche and stay top-of-mind with your email subscribers.

Implementing Pop-Ups and Signup Forms on Your Website

Building a strong Nutritionist Email List is a must for any nutritionist serious about growing their business, and one great way to gain email subscribers is by implementing pop-ups and signup forms on your website.

Effective pop-ups and signup forms should be clear, concise, and offer a valuable incentive, like your must-have lead magnet or a low-cost digital product - something that your ideal client not only needs, but wants on their health and wellness journey.

Strategically place your pop-up or signup form on high-traffic pages like your website's homepage or in a valuable blog post to capture leads when they’re most engaged with your content!

In my business, I love to use a program called Convertbox to create my pop-up and signup forms.

To see this in action, click here and you’ll see that I have a pop-up asking my community to grab my Start Your Nutrition Business Checklist. This pop-up checks off all the boxes:

It is clear and concise
It encourages my ideal client to download a valuable offer that they want and need
It is placed on a high-traffic page of my website

By implementing pop-ups and signup forms on your website, and focusing on effectively marketing your coaching business, you'll be well on your way to building and nurturing your email list!

How Often Should You Email Your Nutritionist Email List?

Consistency is key when it comes to the frequency of your email marketing. So whichever frequency you choose, whether it be monthly, bi-weekly, or weekly, make sure that:

It is a sustainable schedule that you can maintain long-term
You’re able to provide high-value in each and every email

I recommend that nutritionists and health coaches send at least one email newsletter a month. Any less than that and your subscribers may start to forget about you! Try getting used to that schedule, and if you find you can send more frequent emails later on, then adjust your frequency accordingly.

If you feel like you don’t know where to start with email marketing, it sounds like too much work, or you feel like you don’t have enough time, I recommend a few things:

Try designating one day a month to batch a few emails that you can schedule in advance
Hire a virtual assistant or copywriter to write your emails for you
Grab Email Template Vault and write your emails in under 10 minutes!

Keep in mind that a well-nurtured Nutritionist Email List is a powerful health coach marketing tool, so prioritize it strategically!

Launch Your Nutritionist Email List

Start your email list and create your freebie with the support of Launch Your Nutrition Biz online course!

By now you know just how important it is to have an irresistible lead magnet and to grow and nurture your email list. But if you need more support, I’ve got you covered!

Inside the ‘Starting Your Email List & Creating Your Freebie’ module in Launch Your Nutrition Biz, you’ll explore all of the ways you can use your email list to help build your own community of raving fans.

Inside this course, you’ll learn how to: